About DSM
A small studio. One conversation.
Strategy and making, in the same room.
Most marketing problems are not channel problems. They are a sentence nobody has finished: who the work is for, what it changes, and what it will not promise.
We start there, then make the brand, campaign, content, or site that carries it, and measure the result we agreed to watch. The same small team stays with the work from brief to launch.
What we hold to
- 01
One idea, repeated
If it cannot be said out loud, it is not ready for the market.
- 02
The number in the brief
We measure what we agreed, not whatever is easy to turn into a chart.
- 03
Language a person can repeat
The tone has to work in a store, an email, and an ad, without a translator.
- 04
No slide to explain it
If the work needs a presentation to be understood, it is not finished.
What you can expect when we work together
Reach is a result. It is a poor goal on its own.
Commercial sense
Work that answers to a business result. We plan around your budget, your stakeholders, and the date that actually matters.
1/8
How an engagement runs
- 01
Brief
What has to change, for whom, and by when.
- 02
Strategy
The idea, the audience, and the proof.
- 03
Production
Identity, campaign, content, or the digital piece.
- 04
Launch
The work goes out with a plan, not a hope.
- 05
Measurement
We read the result we agreed to watch.
- North Mill
- Paper Civic
- Second Room
- LOW TABLE
- Quarter Hall
- soft lamp
Barev. Hello. Привет.
Based in Yerevan. Working with teams wherever they are.
We take a small number of clients at a time, so strategy and production stay in one conversation. Brands, hospitality, retail, culture, and companies with something new to say.