Insights
Notes from the studio.
Short notes on the decisions that happen before a campaign looks like a campaign.
- Read article
30 September 2026 · 4 min read
A website should not need a presentation beside it
If someone has to explain your homepage on a call, the homepage is not finished.
- Read article
12 August 2026 · 4 min read
Why we ask for one number, not ten
A dashboard with every metric is a way of not deciding. Pick the one the work answers to.
- Read article
4 June 2026 · 3 min read
What a brief should hold, and what it can leave out
A useful brief is short. It is not a moodboard with the budget hidden on the last page.
- Read article
18 February 2026 · 3 min read
Attention is not a strategy
Reach is a result. On its own, it is a poor brief.
Barev. Hello. Привет.
Based in Yerevan. Working with teams wherever they are.
We take a small number of clients at a time, so strategy and production stay in one conversation. Brands, hospitality, retail, culture, and companies with something new to say.